In September 2008, the American Society of Hematology (ASH) launched a new public education and awareness campaign on the Web to help consumers understand the role of blood in their overall health. Blood: The Vital Connection was unveiled to coincide with ASH’s 50th anniversary. The new Web site includes information on risk factors and treatments for such conditions as bleeding and clotting disorders, anemia and blood cancers, such as leukemia. The hematologist-approved information includes additional resources on how specific populations, such as women, are affected by blood conditions.
“Your blood has many different functions that are crucial to being healthy, including carrying oxygen and nutrients throughout your body, warding off infection, and protecting against excessive bleeding or clotting,” said ASH President Kenneth Kaushansky, MD. “Blood is the window to the body--from one vial of blood your doctor will know if you are pregnant or if you have anemia or any other number of blood diseases. We want people to make the connection between their blood and total wellness.”
The interactive Web site also contains quizzes, an online guide to clinical trials and an advocacy section. It was created in response to an ASH survey of the general public, which revealed a lack of awareness of blood conditions and health risks from them.
Established in 1958, ASH is the world’s largest professional society of physicians specializing in blood disorders. Its mission is to further the understanding, diagnosis, treatment, and prevention of such disorders by promoting research, clinical care, education, training, and advocacy in hematology.
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